Good morning again,
I have been struggling of late with not only deciding on a name for my business but also what my business entails. What exactly is it that I want to do? What services can I provide to others?
Do I want to write a book? Well yes of course that’s what I want to do. I wouldn’t be here right? Now today you have two posts from me. I’m on a roll – whoopie! I don’t know if I should worry about punctuation or not. I guess if I want to be seen or viewed as a serious writer then I probably should. I have another blog I want to write about today as well because today as you know is election day 2016. This day will obviously go down in history as one of the most important elections ever. I won’t go into too much detail here check out my other blog about today’s candidates for president of the United States of America 2016.
As you know Tuesday Moon is a pseudonym.So, to reveal my real business name would reveal who I really am. And it is not that I don’t want to tell you my real name it is just because things that I say on here I would rather keep confidential because it involves those that I live with, primarily my husband and his brother. Plus, if I talked about my family like my mom, my sister, or my brother I couldn’t really use their name and maybe one of you know. I don’t want things to get back to them; so anonymity is my role for now. Don’t care who likes it or who doesn’t. I know that was a little harsh but that’s just the way I feel.
Okay, Naturally speaking stopped working. Now I’m typing. According to Entrepreneur.com (I love Entrepreneur magazine and website) contributor, John Williams, “[d]efining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?” (Williams, 2016).
The next step, says Williams, is to do the things that I, in my business, want to provide to my customers, things like:
- Get a great logo. Place it everywhere.
- Write down… brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate… brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” … that reflects … [their] brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for … marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to … brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail. (Williams, 2016)
I love branding. My mission is to provide help to small businesses and non-profits who do not have thousands of dollars to spend on these kinds of tools. I want to help them with their identity mark in the marketplace of the BIG DOGS, if you will. That’s where my heart is.
See ya later,